So what is SEO? What does it stand for and why is it essential for my company or brand these days?
Website search engine optimization (SEO) is a critical aspect of a successful web campaign. Remember to not mistake it for search engine marketing (SEM) which focuses on pay-per-click (PPC) advertising for traffic building.
Customers are increasingly turning to the internet as their first method of research during their buying cycle, which is why the importance of being found on the web cannot be stressed enough. It’s safe to say that if they can’t find you online, then they’ll find your competition.